Offering a Relocation Guide is a great way to attract buyers. You can ask for contact information first and the plugin will automatically send a link to your Relocation Guide via email.
Think more like an infomercial. Sell people on your wonderful Relocation Guide. Give them a taste of what they will get. This can be through a video, a Slideshare presentation or a downloadable sample report. This will build consumer confidence which will increase form completion rates.